Feel The Beat

“Feel The Beat” is a campaign for Spotify that unites a community through a gap in their brand which extends into an opportunity. This campaign started with the thought of the exact opposite of Spotify, being no music. Which led me down the path of, what if Spotify created an experience for people who are hard of hearing? Through this campaign, Spotify would be announcing their new haptic feature that allows music lovers to FEEL the beat through their phone.