Presenting a meticulously crafted social media strategy for Baggu, this initiative is grounded in extensive research drawn from both primary and secondary sources. The imperative to implement this strategy stems from key findings pinpointing the necessity for Baggu to enhance brand perception and transparency in their communication, particularly concerning product launches as well as their position as a sustainable brand. Envisaging a transformative approach, two intricately woven campaigns have been conceptualized to ensure a unified and seamless customer experience across diverse touchpoints. I have encapsulated the essence of executed content for two fully integrated campaigns, promising to elevate Baggu's online presence and reinforce its connection with its audience.

Baggu, as a brand, has a significant opportunity to position itself as a leader in sustainability within the retail and fashion industry. The growing global awareness of environmental issues has led consumers to prioritize eco-friendly and sustainable options, creating a demand for responsible and ethical brands. Baggu can capitalize on this trend by emphasizing and effectively communicating its commitment to sustainability. By aligning themselves with sustainable practices and effectively communicating their product launches to their audience, they can provide a better customer experience, increase community, and change the perception of their sustainable positioning.

Increase brand perception, transparency, and sustainability position by improving their communication around product launches and collaborating with other sustainable brands